Colour

Brand

The key colours or variation colours used within the Willow Direct brand are Kelp Green, Chateau Grey and Dove Grey, however, while these colours can be used individually, they are mostly commonly used within a gradient to form the brand.

These colours should be carefully used in context within all digital design (web, email, marketing).

Functional Colours

Other colours used with digital design, to support the brand colours are shown below. Dark grey is commonly used for typography. Off-Black where more contrast is required or as a call-to-action background with pure white typeface. Light grey as a less significant notice or block background colour, with the off-black typeface for contrast.

Feedback Colours

These colours simply comprise of success or fail/error, with the familiarity of green for good times and red for problems.