BRAND GUIDELINES
BRAND GUIDELINES
The logo for Willow Direct is instantly recognisable. It identifies the brand to the wider audience. It is crucial that it is used in the right context, following the rules outlined below and only with the explicit permission of Willow Direct themselves.
The primary logo used by Willow Direct is the isolated version in white, to be used on a dark background for contrast.
There are three alternative logos available to offer flexibility. A black version of the primary logo, to be used on a pure white or very light background. Willow Direct also offer a narrow logo version without the tagline, in both white and black, to be used in the same way the primary logo is placed.
The grey striped area indicates the safe zone. Other graphical and visual elements can be safely positioned up to the ajoining blue area.
Blue indicates the clear space. The blue area must be kept free of all other graphical and visual elements.
The minimum required clear space is defined by the measurement ‘X’ (equal to the width or height of the letter 'O' in 'WILLOW'.
To ensure the brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo. Some examples of logo misuse are shown below.
Fonts - Do not use any other font, no matter how close it looks to the Productivity Programme brand typeface. Read the typography section for more.
Sizing - Do not stretch or squash the logo. Any resizing must be proportional to the original.
Colours - Do not change the colours or order of colours from those specified in these guidelines. Read the colour section for digital and print colours.
Rotation - Do not rotate, angle, tilt, skew or change the logo positionally from it's native horizontal alignment.
